Google may change G-Mail advertising technology due to complaints, CA legislation...

Google May Change GMail Advertising Model Due to Complaints (the Search Engine Journal)

The complaints against Google's GMail and its use of AdWords Contextual Advertising to show text ads targeted to actual email content may have driven Google to reconsider the advertising format used to fund the 1 GB of storage space used in the new Google free email service.

Yesterday, California State Senator Liz Figueroa sent a letter to Google, urging them to discard a plan to scan customer emails for content, and insert ads related to the subject matter of the private conversations. The letter was the first step in drafting legislation that would prevent Google or any other company from examining the content of email in order to serve relevant advertising.

Google spokesman David Krane told CNet yesterday said that "Google plans to listen closely to the responses of test users and other interested parties during a three- to six-month test period." Krane added that Google may make changes based on the recommendations it receives, but it hasn't yet made any definitive decisions.

Posted by joebeone at Abril 14, 2004 11:31 AM | TrackBack